“Make these product descriptions technical enough for soldiers and hunters, but also appealing to regular outdoorsy types.”

Gerber Gear product copy portfolio sample 1 - Freeman.webp
Gerber Gear product copy portfolio sample 2 - flashlight.webp
Gerber Gear product copy portfolio sample 3 - metolius.webp
Gerber Gear product copy portfolio sample 4 - multi-tool.webp
Gerber Gear product copy portfolio sample 5 - parang.webp

 “His ability to produce effective copy within the typical time constraints we provide is nothing short of amazing.”

— Kari Eagle, Founder, The Altitude Strategy

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Brand strategy & guidelines