Paraphrased from an outstanding post from astute b2b content marketer Richard McGill Murphy.

This phrase came to me on Friday afternoon, September 18, 2026, but reflects the culmination of the last six years of podcasting, and 20 years of advertising work. In this age of smartphones, satellite internet, and AI, it’s easier than ever to share mediocrity — but when we edit, we communicate to our listeners that their time is valuable.

This is why my podcast episodes are all written and edited and carved to be under 10 minutes.

One of countless bits of brilliance from Hugh McLeod’s energizing manifesto How to Be Creative. I revisit this one regularly — part of my creative canon.

Paraphrased from an old essay by trail-runner/humorist/hand-drawn chart-maker nonpareil Brendan Leonard. He’s rearranged his site so the original piece is buried, but while he was originally making a point about the value of persistence in endurance sports, it’s all the more true with content creation and AI. Here’s another great post about creativity and running.

This key insight about technology vs. people and processes came from a keynote Freshworks CIO Ashwin Ballal gave at a conference; here’s a similar article where he makes related points.

My riff on the Elizabeth Warren / Mitch McConnell dustup in the senate a few years back. Feels appropriate given the increasingly doomsday-esque flavor of much AI-related conversation and news.

A great marketing truism attributed to Jason Fried of 37 Signals.

This quote was buried in a profile of Exploratorium board chairman Bill Mellin in Modern Luxury San Francisco. (Apologies, I can’t find a link to that article, but wanted to give credit for this noble viewpoint.)

One of many excellent takeaways from this blog post by Glassdoor creative director Tim Murray, reflecting on his team’s experience with AI-assisted content creation and the ongoing importance of human editorial judgment.

When you’re doing marketing on a distributed team for an enterprise software company, the tension between efficiency gains and tool sprawl isn’t just something you write about for customers — it’s something you live with every day. My wonderful and irrepressibly upbeat manager Julianne Balmain dropped this pearl in one of our working docs.

This is a reminder to myself: my wise mother-in-law once pointed out that “change is usually perceived as loss,” but of course, change is the only constant in business, marketing, and life.