Conference promo video:
8,100 registrations in 60 seconds…
• CHALLENGE •
“Promote our biggest online event, tie to the brand update, weave in campaign keywords, and tease product updates — in 60 seconds or less. Oh, we need a script by tomorrow.”
Context: the Virtual Summit was one of our biggest marketing pipeline drivers of the year, with a goal of 5,000 registrants worldwide. This video had to dovetail with product engineering updates and the evolving brand campaign, which were moving at different speeds. So despite the high priority, this still landed on my desk at the last minute.
Process: this was a perfect scenario for AI-assisted content creation, but we couldn’t afford AI slop from a basic prompt or casual editing. Here’s how I created an effective script fast:
Create a “small language model” for ChatGPT with key samples of my own writing, put that material in quotes, then specify “use the following quoted text for inspiration.”
Build out my prompt with a thorough outline: story structure elements, campaign keywords, etc.
Revise ChatGPT’s draft to remove excess verbiage, occasional hallucinations, and misused phrases.