Video series
• CHALLENGE •
“Sum up a whole personality type in a few minutes, be authoritative and trustworthy, but still prompt people to click through for the paid test.”
Context: the personality testing landscape is a sprawling, varied market with everything from 10-question quizzes matching you to movie characters, to 400-page books on the most arcane applications of type theory. Truity had earned a leadership position by balancing online convenience with researched rigor.
Process: these top-of-funnel videos needed to get people to click through to the website to learn more, and reinforce Truity’s leading position. I did research, collaborated remotely with Truity’s subject matter expert on the source material, and wrote and revised each script to entertain, educate, and prompt viewers to continue their journey of personal growth with Truity.
“Nate is not only incredibly talented at brand articulation, but is also eager to understand the business and help solve real marketing challenges.”
— Abby Lunardini, Partner, MRPH Communications; Co-owner, Truity
Solution & success metric:
800,000
Views for this series, which is still one of the top results for the key search term “Enneagram” on YouTube years later.